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Why Choose Sloane’s: What to Look for in Discount Carpet

When you hear that Sloane’s Carpet Secret sells carpet at 50 to 75 percent off normal retail prices, you’d be forgiven for thinking that there must be a catch. After all, we’ve all been suckered in by a “great deal” or “deep discount” that turned out to be a low quality, outdated, or otherwise flawed product.

You’re skeptical, and that’s ok! Just know that at Sloane’s, we’re different. We know that installing carpet is something that only happens every ten years or so, which means that bad carpet can cost more than it was worth in savings. That’s why we put together this quick guide to help you avoid a bad deal and buy the right carpet. Here’s what to look for.

Names You Recognize

If you’ve ever bought tires for your car, you’ll know how this goes. You can get Michelin, Continental, or Bridgestone for $150 apiece, says the salesperson. But what’s this one over here in the corner? Something called Linkang, and it fits your car — and it’s only $75 per tire!

You’re understandably hesitant to buy a tire from a company you’ve never heard of. What if it wears out twice as fast as the others and you’re right back where you started? Worse, what if it blows out on the highway, or you get a surprise flat and you’re stranded? The cost savings simply isn’t worth the risk.

The same goes for carpet. There are lots of brands that can match our prices for brand new carpet. But you’ve never heard of them. You don’t know anything about them, you can’t find reviews online, and you have no idea if they carry a guarantee.

That’s why we carry the best premium carpet brands. Sorona SmartStrand, Mohawk Industries, Stainmaster, DuPont, Scotchgard, TruSoft, Anso Caress, and many more flooring brands are right here in our showroom — just as durable and high-quality as they would be if you bought them straight from the factory.


Imagine this: you go to a showroom and pick out a carpet, only to have it installed and notice that there are major flaws in it. The fibers aren’t the same length, there’s a run in the backing, the color is inconsistent, or any number of other issues. Now you can’t unsee it, and you’re stuck trying to cover it up with rugs or furniture.

Unfortunately, that’s a very real possibility at other discount carpet stores. You pick a carpet based on a swatch that’s just a few feet wide, then installers show up at your house with rolls of carpet wrapped in plastic. You don’t know where those rolls came from, and you just have to assume they’re the same thing.

At Sloane’s, that can’t happen. When you come into our showroom and pick out a carpet style, we’ll take that roll off the rack and unroll it — yes, the whole thing — so you can inspect it with your own two eyes and hands. We’ll even point out the minor irregularities in the carpet so you can decide if they’re a problem or not. If you like it, then that’s the exact roll that will go into your house.

Unpleasant Smells

One of the signs of new carpet is outgassing — smells that are produced in the process of making plastics like carpet fiber. These smells are a natural part of the manufacturing process, but they can be unpleasant if they’re in a confined space. If carpet is produced, rolled, and wrapped until it comes to your house it hasn’t had a chance to air out.

At Sloane’s, all our carpet is in the open in our well-ventilated warehouse, giving it plenty of time to aerate before it’s ever installed. And if you’re nervous about outgassing or particularly sensitive to smells, just ask us to unroll it! We’ll show you every inch of the roll before you buy it so you can make sure that smell won’t be an issue.

Hidden Costs

There’s an old joke that when you take your car to the mechanic, they tell you what it’s going to cost to fix it. If you don’t gasp at the number, they add, “plus parts.” Some discount carpet retailers seem to operate in the same way, adding on delivery fees, warranty costs, and other hidden fees that can add up. What looked like a great deal turns out not to save much money after all.

At Sloane’s, the price you see on the rack (or on our website) is what you pay. Installation is separate, of course, but there will be no surprises there, either. We use a team of elite installers, each of whom has been installing residential carpet in the Denver area for at least ten years. That way, you know that you’re getting your carpets installed at a fair price, delivered by experts who know exactly what they’re doing.

How Do We Do It?

It sounds too good to be true, right? Name-brand carpets at steep discounts? That’s why call ourselves Sloane’s Carpet Secret — except we’re happy to tell the secret to anyone who asks. We use our 40 years of industry connections to source carpet directly from the manufacturer.

The carpet irregulars we source have small imperfections in them, but never something that affects the durability or wear of the carpet. Sometimes a roll comes out of the mill a slightly different color than the manufacturer specified. Sometimes a 12-foot roll turns out to be an inch too narrow. Sometimes it’s simply a discontinued style.

Whatever the reason, the manufacturers can’t sell the carpets at regular price, so they transfer them to us — and we pass those savings on to you! That’s why our inventory is constantly rotating between dozens of styles and colors, and it’s why we can save you so much on your residential carpet needs. We’ll show you any irregularities before you buy, so you’re never caught off guard.

Buying carpet is a big decision, and it’s not one you make very often. You need experience and expertise on your side. At Sloane’s, we’re here to help.